Scotland Is Now

In 2018, VisitScotland, the Scottish Government, Scottish Development International and Universities Scotland joined forces to create one overarching brand campaign and media strategy for Scotland. I designed the core brand for Scotland Is Now, as well as extensive guidelines for all partners. This campaign worked across Digital, Display, Print and Social and is continually updated by various partners. was also redesigned as a first point of engagement for users to learn more about Scotland as a place to live, work, study, visit and invest.