In 2018, VisitScotland, the Scottish Government, Scottish Development International and Universities Scotland joined forces to create one overarching brand campaign and media strategy for Scotland. We rightly defined Scotland as pioneering, progressive, rich in history, determined and of course, home to an acclaimed natural beauty.
I designed the core brand for Scotland Is Now, as well as extensive guidelines for all partners. This campaign worked across Digital, Display, Print and Social and is continually updated by various partners.
Scotland.org was also redesigned as a first point of engagement for users to learn more about Scotland as a place to live, work, study, visit and invest.