The EIF brand is disruptive and bold, I was tasked with bringing this to life online in a very functional site. I refreshed the overall digital approach and reduced the amount of yellow, limiting this to primary actions only. Mobile usage increased from 32% in 2017 to 41% in 2018 on launch day. The homepage was 165% faster than the previous year. Performances are discoverable through images, and searchable by dates or tags. The power is really in the user's hands to build their own festival experience.