The Edinburgh International Festival brings together audiences and artists from all over the world. The challenge was to create a beautiful, easy to use website that showcases the fantastic performances and also celebrates the wide-reaching work the festival contributes to in the wider Scottish cultural community.
I needed to bring this bold and disruptive brand online for the first time so it started to replace their printed programme.
Mobile usage increased to 41% in 2018 on launch day. The homepage was 165% faster than the previous year. Performances are discoverable through images, and searchable by dates or tags. User's can now build and book their unique festival experience.